Is Facebook outreach a part of your organisation’s marketing like hundreds of non-profits in Trinidad and Tobago?
Hopefully, the answer is “yes” given that eighty-three percent of Trinidad and Tobago’s Internet users are on Facebook. According to Social Baker, a social media statistics portal, “there are 457,640 Facebook users in Trinidad and Tobago, which makes it #97 in the ranking of all Facebook statistics by country.”
Here are five easy ways to use Facebook to engage your organisation’s members, volunteers, donors and other stakeholders with examples from local NGOs:
Most non-profit articles, op-eds, letters-to-the-editor, and even community announcements offer valuable media tactics and information for NGOs, CBOs and civil service organizations.
Here are the five clips that we have chosen to highlight that offer insights that you can use:
1. Getting worse to get better, Jan. 29, Trinidad & Tobago Guardian
(Adult Literacy Tutors Association of Trinidad and Tobago (ALTA TT)
Q: Mrs Lucie-Smith, how big a problem is adult literacy in Trinidad and Tobago?
A: (At her Circular Road, Belmont, office Tuesday afternoon) It is an issue that we don’t really recognise usually, and now it is being termed a problem which makes it feel as if it was never a problem before…
TAKE HOME TIP FOR NGOs – Consider approaching media outlets with a Question & Answer pitch*. Most reporters will appreciate this fresh approach rather than the typical press release pitch. As you can see from this example, a Q & A article can be more conversational and effectively draw the reader into the story about your organization.
Are volunteers essential to your organisation?
For most NGOs in Trinidad & Tobago, like the Adult Literacy Tutors Association, Save Our Sea Turtles Tobago or the Trinidad & Tobago Society for the Prevention of Cruelty to Animals, volunteers are the lifeblood of the organisation. This means that recognition must be a part of volunteer management efforts in order to communicate basic volunteer standards and reward desired behavior.
Volunteers need to feel appreciated for their work and recognition activities can be used to highlight volunteer achievements and inspire others to serve. Recognition usually falls into two categories — informal or formal volunteer recognition (e.g., certificates, plaques or annual award event) like Youth Business Trinidad and Tobago‘s recent awards function to honour volunteers.
This blog was established as the news outlet for the inaugural 2012 T&T NGO Professionals Conference, which will be held on Friday, May 11 and Saturday, May 12 at the Hyatt Regency Trinidad.
The conference also marks the launch of the JB Fernandes Award for NGO Excellence in Trinidad & Tobago. A Welcome and Awards Banquet will kick off the conference on the evening of Friday, May 11, 2012.
The blog also will share local non-profit news and resources with NGO, CBO and civil society organizations in Trinidad and Tobago. We hope the local NGO community will share their stories, projects and programs via this blog and other conference social media tools, including the conference’s Facebook page.