Instantly Improve Your NGO’s Photography

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Snap, Snap, and post to social media, right? Wrong!

While this seems like the way things work with photography, there is actually a lot more thought that you should put into your NGO’s everyday photography practices.

If you have been following our blogs you know that storytelling plays an integral role in creating awareness, understanding and support for your NGO as photographs are part of the artillery used to visually illustrate your NGO’s narrative.

If you want to instantly improve your photography skills to maximize your storytelling capabilities check out these 8 recommendations:

Why THIS Photo?

Photographs are a tool. Don’t just post for posting sake because the context in which the photo is being shared affects the way it is received by your audience. Before sharing ask yourself why are you posting it? What emotion or call of action do you want to evoke? Once you know why and what you are trying to achieve, the associated caption, which is just as important as the photo, will be easier.

Consider the Background

I am sure you can think of a great photo that was ruined by something in the background. Be sure that the background doesn’t take away from the focus and the story or message you are trying to capture. Be on the lookout for photo-bombers, unsightly things like garbage bins or signs, (unless these things help to capture your NGO’s mission, like a beach clean-up).

Angle Helps

Switch things up by capturing your photo from various angles to gain a different perspective. This helps if you have to take the same type of photo several times like during an awards ceremony.

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Avoid Redundant Photos

If the difference between two photos is a minor change in position, just chose the best one to share. That is of course, the minor difference is not a major contributor to your overall message, for example, a child’s face before and after receiving a surprise.

Capture the Candid

Nothing is wrong with posing for photos, however, photographs that capture the raw emotion, behind the scenes operations and candid moments generally generates more interest and provokes more emotion from your audience.

Never the Blurry Ones

The heading says it all. Once unintentionally blurry, it’s not worth it.

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Caption Please

Captioning the album just isn’t enough. Visitors to your website, FB or Instagram need to know exactly who is doing exactly what. Provide succinct headings where needed and lengthy captions if you are using one photo to tell the entire story. This will help your audience understand and connect to your message.

Edit and Brand

Edit photos to ensure the aesthetics, sequencing, and even the framing results in the best quality images utilized online. You include your logo to help to boost your organization’s brand awareness (when photos are shared) and professionalism.

So go ahead and visually communicate your NGO’s story, personality, and uniqueness through the power of photography!

Do you have any photography tips? Share them with us in the comment section below!

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