Is Facebook outreach a part of your organisation's marketing like hundreds of non-profits in Trinidad and Tobago?Hopefully, the answer is "yes" given that eighty-three percent of Trinidad and Tobago's Internet users are on Facebook. According to Social Baker, a social media statistics portal, "there are 457,640 Facebook users in Trinidad and Tobago, which makes it #97 in the ranking of all Facebook statistics by country." Here are five easy ways to use Facebook to engage your organisation's members, volunteers, donors and other stakeholders with examples from local NGOs:
#1 Broadcast News – Post Facebook status updates on relevant news, events or legislation that impacts your organisation; updates on NGO programs and projects; links to any organisational media coverage.
#2 Recruit & Recognize Volunteers – Use Facebook to recognize your volunteers and recruit new ones. Start by posting pictures of current volunteers at work (ask your volunteers to tag themselves) and thank-you messages to volunteers, and then post messages about your organisation’s volunteer needs. One caveat – make sure your volunteer target demographic is actually on Facebook.
#3 Post & Publicize Events – Facebook’s event management tool can help you promote your organisation’s specials events and manage event RSVPs. Don’t forget to involve your fans by asking them (on your Page’s wall) to invite their friends (via a post or re-post your organization’s event on their profile).
#4 Thank Sponsors & Donors – Facebook is a great medium to recognize new or longtime sponsors. You can thank sponsors in several places on Facebook – thank them in a status update (tag the sponsor); list them in your likes making sure they’re one of your “Featured likes”); and in the Basic Information’s About section on your Facebook page.
# 5 Increase Public Awareness about Important Issues – Use Facebook to educate the general public about issues that are important to your organisation and the population you serve.